Privacy Policy


SAP FKOM Las Vegas 2019 Privacy Policy

1. Introduction.
SAP America Inc. (“SAP”) organizes this SAP FKOM Las Vegas event you register for (the “Conference” or “Event”). Unless you expressly agree otherwise or if required by law, SAP and its’ affiliated companies (“we” or the “SAP Group”) at the Conference will use any personal data you provide during the registration process, during the conference, or otherwise in connection with the Conference solely for the purposes set out in section 2. below.

2. Use of your registration data obtained in connection with the Conference.

a. Registration Data.

In connection with your registration, you have to provide basic registration and conference information to us, namely your contact information (name, address, company, email and telephone number), job title and function, your relation to the SAP Group (i.e. partner, customer, etc.), your industry sector, registration time/date, and payment details for the payment of the registration fee. You may further provide to us information on your social media accounts, emergency contact information, visa requirements and event participation related information (such as speaker engagement, sponsorship, or particular sessions and workshops you register for), information on your hotel booking (including making use of preferred rates at partnering hotels), your transportation and logistical requirements, and any particular interests and other information with respect to the Conference you provide to us in connection with the registration (together with the data listed in the previous sentence, the “Registration Data”).

We will use your Registration Data to manage your registration, to conduct the conference (including communication with you before, during and after the Conference), Conference follow up (including an offer to participate in an attendee satisfaction survey) and fulfillment of any requests of you to SAP in connection with the Conference.

We may use third parties for the provision of services in connection with the Conference and the fulfillment of obligations towards you. We may have such third parties process your Registration Data on behalf of us; they include payment and data/website hosting providers. Any use of service providers outside the European Economic Area will be subject to ensuring an adequate level of data protection, for example by means of entering into EU Model Clauses with the provider; you may request a copy of the EU Model Clauses we have entered into (see contact in section 3. below).

Further, we may forward your contact details to the hotel booking provider if you chose to use its services and benefit from our preferred Conference rates in certain selected hotels. We are not responsible for this service, and you will have a direct relation with the hotel booking provider if you chose to use its services.

b. Survey data. Conference information.
If you participate in a survey, we will use this information only for purposes of the survey, including improving our products, services and events on basis of the survey results. The information will not be used for other purposes, in particular not for targeted advertising and marketing activities.

c. Conference badges. Activity tracking.
You consent that if you allow your conference badge to be scanned, your respective activity (such as visiting a specific session) may be tracked. There is the possibility to have your badge scanned of each event session. You do not have to use the badge for this purpose but if you allow it, this is your sole discretion. The data collected will then be displayed in a spreadsheet containing the session names & name of attendees, who agreed to have their badges scanned.

d. Special Categories of Personal Data.
If you provide special categories of data to us which enjoy particular protection under applicable laws (“Special Categories of Personal Data”) such as data relating to your health, this data will only be used for the purposes you provide the data for. You may for example chose to provide information on your diet requirements or any disabilities you have to us in order to enable us to reflect the information in connection with your attendance at the conference (provision of respective meals, enabling you access to the conference etc.). These data will be treated as Special Categories of Personal Data and not be used for any purposes other than those you provided them for.

e. Conference Recording.
We will record the Conference including general and specialized sessions for internal broadcast to our employees not attending live or for employee training and internal and external communications purposes about the event (“Legitimate Recording”). You acknowledge that as a result of attending the Conference we  may record your image, photograph, and voice by any technology or means indiscriminately as part of the Conference recording where you are a non-material part of the aforementioned recording in accordance with and  as allowed under applicable law During panel or other discussion sessions where you volunteer to speak, you acknowledge that SAP may broadcast, film or photograph you individually and if you do not wish to be broadcasted, filmed or photographed in this way please refrain from volunteering. 

You may object to SAP using Legitimate Recordings at any time by contacting

3. Further information and contact. For further information on the SAP Group's general handling of personal data, e.g. when you visit SAP Group websites, please visit For any questions regarding data protection and the SAP Group, please contact